The strategies and actions outlined above are intended to support overall project goals and development and contribute to positive outcomes for stakeholders and community members. These outcomes, along with measurable indicators of achievement, are identified below and will be used to gauge the effectiveness of chosen strategies and make improvements as needed.

Community Development

Outcomes

• Knowledge for All recognized as an effective solution to stakeholder challenges
• Stakeholders and community members are empowered and motivated to tackle common challenges through involvement in the project
• Stakeholders and community members feel a sense of collaborative ownership over the project and are motivated to carry it forward

Indicators

• Increased number of registered community members on project website
• Increased participation in project working groups and committees
• Increased number of users, contributors and partners
• Increased number of project “champions”

Initial targets

• 1000 contributors to index 44 journals each or 3000 contributors to index 15 journals each (based on estimates of 43,500 scholarly journals published per year and an average of 100 articles published per journal).
• 50% monthly increase in number of registered users (based on 150 in Oct 2011)
• A minimum of 10 active users in online groups hosted on the project’s community portal

Marketing

Outcomes

• Knowledge for All is known among stakeholders as a valid solution to challenges
• Knowledge for All attracts attention of international library and academic community and relevant open movements
• Project receives positive attention in international media
• Coverage and exposure of project elicits stakeholder participation

Indicators

• Increased hits and page visits on project website
• Increased attendance at project showcases/information meetings
• Increased coverage in international mainstream and social media

• Increased number of registered community members on project website
• Increased participation in project working groups and committees

Initial Targets

• A minimum of 5 feature stories in mainstream and social media outlets for each project campaign
• A minimum attendance of 20 participants at web-hosted project showcases/information meetings

Fundraising

Outcomes

• Knowledge for All receives adequate funding and in-kind resources to continue development and operations
• Project establishes sustainable partnerships based on mutual support

Indicators

• Increase in successful grant applications
• Increased donations from stakeholders
• Increased partnerships

Initial Targets

• Funding in the amount of $82,000 for Phase 1 ($75,000 obtained); $1 million for Phase 2; and $300, 000 for ongoing operations